Process
A clearer path from idea to launch.
Six connected phases — from understanding the problem to growing what ships.
At a glance
- Phases
- 6 connected stages
- Output
- Scope, design, build, launch, growth
- Cadence
- Documented checkpoints throughout
01
Discover
Understand the business, users, constraints and desired outcome.
Key activities
- Stakeholder interviews and context gathering
- Review of existing tools, content and data flows
- Success criteria and risk identification
Deliverables
- Discovery summary
- Problem framing
- Initial opportunity map
Next
Define scope, priorities and technical direction.
02
Define
Translate requirements into scope, architecture and priorities.
Key activities
- Information architecture and feature prioritisation
- Technical approach and stack alignment
- Milestone planning and dependency mapping
Deliverables
- Scope document
- Architecture outline
- Roadmap and estimates
Next
Design experiences and systems before heavy build.
03
Design
Shape the interface, experience and product system before development.
Key activities
- User flows and wireframes
- Visual design and responsive layouts
- Prototype critical paths for validation
Deliverables
- UX flows
- UI designs or design system tokens
- Build-ready specs
Next
Implement with quality and maintainability.
04
Build
Develop the product with scalable architecture and tested components.
Key activities
- Sprint-based implementation
- Code review and automated checks where applicable
- Integration with CMS, APIs or third-party services
Deliverables
- Working software in staging
- Documentation
- Test notes
Next
Launch with monitoring and a clear handover.
05
Launch
Deploy, monitor and refine the product after release.
Key activities
- Production deployment and smoke testing
- Analytics and search tooling verification
- Training or handover for content and ops teams
Deliverables
- Live environment
- Launch checklist
- Support transition plan
Next
Grow through measurement and iteration.
06
Grow
Improve performance, visibility and product fit after launch.
Key activities
- Review analytics and user feedback
- SEO and content refinements
- Feature iteration and technical debt management
Deliverables
- Optimisation backlog
- Performance reports
- Roadmap updates
Next
Cycle back to Discover when new opportunities emerge.
Have a product in mind?
Let's build somethingworth using.
Tell us what you're trying to build, improve or launch. We'll help turn the idea into a practical next step.